We have the solutions for all mankind, hair and skin, linking inner and outer beauty

After a start as a hairdresser and a successful career in the cosmetics industry, the brothers Richard and Jeroen Wilmink had a dream: developing their own cosmetic brand. While the world concentrated on beauty on the outside, the brothers were inspired by beauty from the inside, 70% of your skin condition is determined by nutrients that you swallow.

In 2011, the brothers realised their dream and founded Oolaboo. Oolaboo believes in beauty on the outside, real beauty is also a result of much care we spend on the inside. A starting point in the development of our products is that everything that we use in and on our bodies must be safe and as natural as possible. For what is not safe enough for your mouth, we do not use for your skin and hair. Our products are therefore all free of parabens, sulfates and mineral oils.

Both Richard and Jeroen, and of course the rest of the team, love animals and therefore you can be sure that our products are not tested on animals

The Present

We are proud that Oolaboo has become a lifestyle brand. We are happy to help you with your daily beauty routine with the best and safest products. 

Oolaboo also has unique treatments inspired by the Japanese and Chinese treatment methods. An Oolaboo specialist is trained in the philosophy of Oolaboo and knows like no other which products are the best for your skin and hair. Whether you're looking for a recovering shampoo, a skin improving cream, a safe toothpaste or a comfortable ambience with exclusive scents, Oolaboo helps you to get the best of yourself. 

Happiness can be found in the little things of life and of course we are excited to be part of your happiness by surrounding you with all small Oolaboo moments of happiness.

If you have questions after visiting our website, please feel free to contact us. We are waiting for you to answer all your questions.


One sold oolaboo product is equal to one liter of clean drinking water

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